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Augens Capital
Bomaki

Bomaki

Japanese-Brazilian dining concept.

Restaurant chain founded in 2013 around an innovative Japanese-Brazilian concept: uramaki, nikkei dishes and South American cocktails.

Investment
January 2022
HQ
Italia
Founded
2013
Sector
Consumer
Website
bomaki.it

Bomaki was founded in 2013 by Giuseppe Grasso, an experienced dining entrepreneur, with the aim to create a distinctive and innovative concept, based on the combination of Japanese and Brazilian cuisine.

The Bomaki concept is based on a recognizable identity, created through a unique offering: a wide set of Brazilian uramakis and a remarkable selection of Japanese-Latin dishes, including tacos, ceviche and temakis, accompanied by Latin American and Caribbean drinks and desserts, served in an exotic and cheerful setting.

Investment thesis

  • Support Bomaki in its transition into a national scale restaurant chain, with several openings planned in other Italian cities.
  • Assist the managerialization of the company by strengthening its organizational structure and standardizing operations and processes.
  • Explore international potential of the brand through selected openings in locations outside of Italy.
  • Enhance Bomaki's digital strategy, from marketing to store experience.

Key figures

2024 revenues
€16M
Locations
12

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